Have you ever been dealt with a series of mishaps with your online merchant website because you didn’t choose the right affiliate program? Do the following conundrums regarding poor decision making in affiliate marketing sound familiar to you?
No Belief in Product Quality – When picking an affiliate program, you don’t want to just decide on what sells the most. You have to be able to put your trust in the effectiveness of the product you’re selling. If you lack confidence in how the product can actually be useful to your target audience, the content you create ends up sounding forced and unbelievable. Your visitors will know if you’re just talking up the product, and just like you, they won’t be convinced that what you’re selling is of any use to them.
Despite getting a reasonable level of traffic to your site, the visitors just quickly go through the content and don’t click on any of your affiliate links. The end result then is good traffic but a very poor conversion rate.
Low Demand for Product – On the other hand, you can’t take too big of a risk in an unknown quantity in choosing the right affiliate program. As much as you’d like to believe that the product being promoted by the program has its use, you can’t expect to make much if there really isn’t much demand for the product you’re selling. Remember that you still have to think of it as a business, and a business idea that doesn’t really have a sizable market to fill in the first place won’t get your affiliate product that many buyers.
High Conversion Rate but Poor Commission – You might have been a great affiliate marketer for a particular program, converting most of your site’s visitors into buyers of the product you’re promoting, but you found yourself not making that much money anyway. Do the math for the commission you’ll be getting for each referral so you’ll know if the returns will justify the time and effort you’ll be investing into promoting the product.
Way to Recovery
Although the losses you’ve experienced and the time you’ve wasted choosing the wrong affiliate program might seem to be too much for you to recover from, there are still ways for you to pick yourself back up from the ground and start anew.
First thing you’ll need to do is assess your situation so you can identify the source of your affiliate marketing problems. You need to know where your strengths and weaknesses lie, and be able to maximize the former and minimize the latter. Are your content creation skills up to snuff? Do you have a clear understanding of search engine optimization to get high quality traffic to your site?
You also need to have your finger on the pulse of the industry you want to penetrate. How many competitors are you facing? How good are the products they’re promoting? Is there a high enough demand for the product you’re selling?
Answer all these questions before you start thinking of what to do next so you don’t end up making the same mistakes all over again.
Once you’ve figured out what caused the issues you initially faced, you can then work on restarting your affiliate marketing efforts. Here are some quick tips that you should follow to get you on the right track:
- Choose a Product That Fits You
When you are promoting a product that is aligned with your interests, you will find yourself more inclined to give it your best effort. What you’ll say will come from an area of real knowledge and enthusiasm so your target audience will see you as credible. You’re going to find the urge to learn more about the product and ways to market it more successfully. Content creation won’t be that big of a hassle, as the ideas will come more naturally and you’ll have fun actually writing posts, illustrating infographics, recording videos, etc.
- Try the Product Yourself
Aside from picking an affiliate program that sells a product that you like, you need to be able to actually know everything that you can about the product. The only way you can speak with authority about it is to buy it yourself and test it out. See if it really does everything the creator says it can do and if it’s really worth the money you spent.
Even if it doesn’t turn out to be the perfect product, you can still promote it if you think it still accomplishes what it sets out to do and is sold at a reasonable price. You can be more objective with your recommendations, telling your site’s visitors that there are both pros and cons, but that the pros outweigh the cons well enough to justify the purchase. Your target audience will appreciate your honesty and will be more likely to buy the product than if you had sung empty praises for it.
- Compare Commissions
Remember that you are doing affiliate marketing to ultimately make money, and it’s not uncommon for many who do so to just do it on the side for extra income. You don’t want to be investing so much time and effort in an affiliate program that pays out very little for every referral. Even if you like the product one program is offering or you believe the merchant is credible, check other offers first before committing to one.
Don’t assume that programs that sell highly marketable products will be easy to make money from. Good and trustworthy affiliate programs can give commissions as high as 45% for every referral so don’t settle for something lower than 10%.
Don’t lose hope after making a mistake in choosing an affiliate program. You can still work your way back up to affiliate marketing success. Know why you fumbled, reassess your interests and your position in the industry, and dedicate yourself to what you are passionate about.