How To Get Golden Keywords For Marketing Research

People use keyword phrases to find information about what they want from the internet. More and more people are using the internet all the time and looking for exactly what they want. Your ability to get your message in front of that audience could significantly expand and grow your business.

Begin the brainstorming process with the keyword phrases that come to mind when you think of what people might type in when they’re looking for your product or service. Although you’ll start with the more broad keywords, you’ll find that when you ask yourself what condition your searchers are in when they search for certain things, you’ll better understand if they are ready to buy or if they are just “browsing”.

Once you’ve looked for those broad keywords, start looking for keyword phrases that match even more closely what you’re going after. These 3+ word keyword phrases are usually known as “long tail” keywords. These longer keyword phrases usually represent an individual that is much closer to making a purchase or making a decision on a service.

Now that you’ve found both some broad and “long-tail” keyword phrases, it’s time to see how many times per month these keywords get searched for. There are several free tools you can use to help you get these estimates. Freekeywords.wordtracker.com is one tool and another is Google Adwords keyword tool. These will both give estimates on monthly searches. Don’t rely on just one of these tools, be sure to cross reference results so that you don’t spend a lot of time going for a keyword phrase that doesn’t really get that many searches.

When you have data about how many searches get done on these keywords, you’ll need to cross reference the competition. You’ll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you’ll be able to get some data on how many pages Google has where your keyword phrases are being used.

There are some search parameters that you can use, especially with Google that will give you some indications of how much competition there really is for these keyword phrases. If you do searches with the allintitle or allinanchor options with your keyword phrases, you’ll have an especially good idea of which of those keyword phrases you should go after with your website.

As far as what numbers you’re looking for, go with a minimum search volume of 100 searches per day or 3000 searches per month. Of course, if you have a very specialized site, or something that doesn’t require as much traffic, you may still be able to go for keyword phrases with less than 100, but make that your baseline. As far as competition, go for keyword phrases that have less than 10,000 allintitle or allinanchor. The higher the competition, the harder it will be to get your website ranked in the search engines.

Now that you have your keywords, you’ll need to use those strategically on your website or your web pages so that you can get ranked in the search engines. Plan on using your keyword phrases in the title of the page, in the heading or h1 tags and then again as content in the page itself, usually about 3-6% “keyword density”. After you’ve done this, work on getting some back links to your site, some links from other websites, such as social bookmarking sites. Obviously there’s much more to getting backlinks and the other SEO components of what to do once you have your keywords. This is just the beginning. Good luck!

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